HOW much a gallon?!

HOW much a gallon?!
The sign at a corner gas station at a busy intersection in Las Vegas, NV: Chileburgers, Gas & Exotic Lingerie

Fancy Foote
Las Vegas NV

Indeed there are few places where you can see THAT combination, but did you notice that regular is up to $299 a gallon? Looks like their decimal point fell off! ~~Ami